Soulmates
Soulmates is a relationship app for couples and singles: tests, daily content and features that help partners stay close. I worked on it from discovery to production as part of Breeze.
What I did
- Redesigned the onboarding through four iterations, each tested through A/B
- Designed paywalls and the free trial flow
- Shipped core features for couples: Daily chat, Who is who, Daily poll
- Built self-reflection tools: mood check-in, diary and statistics
23 → 8screens in the onboarding
A/B winnerthe short flow became the main onboarding
Onboarding: four iterations
Each version was tested against the current flow. The super short version won and replaced the long personalization quiz.
The winning flow
A quick question, three value screens, a paywall with a free trial, then sign up.
Features for couples
Daily rituals that give partners a reason to open the app together.
Self-reflection
Mood check-in, a diary and statistics of feelings over time.
