Wincars
Wincars imports cars from US, Canadian and Korean auctions to Poland. We redesigned wincars.pl with the business owners and two art directors: they owned the brand and illustrations, I owned UX and UI.
What I did
- Restructured the site around how buyers choose a car: catalog first, then a clear car page
- Designed car pages for three markets, with tabs for history, equipment, inspection and listing data
- Built a car-choice quiz funnel that turns a hard choice into simple questions and ends with a matched selection
- Designed content pages: blog, article, FAQ, About us, all adapted for mobile
Main page
One clear promise in the hero, then real cars from auctions with prices in Poland.
Car-choice assistant
A quiz funnel for buyers who don't know which car they want yet. It asks about lifestyle and budget and ends with a matched selection and a request form.
Catalog & car pages
Auction cars from three markets in one catalog. The Korean car page splits dense data into tabs.
Content pages
Blog, FAQ and About us that answer buyers' questions before they call.
