Keiki
Keiki, part of Genesis, makes learning apps for kids aged 2–7. I owned web and growth design end to end, from research and prototypes to production, in close work with the SEO specialist.
What I did
- Redesigned the website and built SEO-driven page templates: blog, articles, coloring pages, career page
- Set up the design and SEO workflow together with the SEO specialist
- Designed App Store and Google Play screenshot sets and tested them through A/B
- Made marketing visuals: social campaigns, a featuring deck for Apple, employer brand, print
+8%store conversion on Android
+3%store conversion on iOS
~20Kmonthly organic clicks to SEO pages
Website & SEO pages
Page templates designed with the SEO specialist, so every page type can rank and convert.
App Store screenshots
Screenshot sets tested through A/B on both stores. The winning redesign lifted conversion by 8% on Android and 3% on iOS.
Marketing & brand visuals
Social campaigns, a featuring deck for Apple, employer brand and print.
